Aakash Rohilla

The Rohilla Collection · Marketing & growth · Mumbai

I help companies work out what to say, who to say it to, and where. Ten years across streaming, audio, hospitality and media, and now independent.

Reel 1 · Now projecting

Aakash Rohilla, laughing, on a boat in Mumbai

Fig. 1
Hover for colour

Work from Mumbai●Est. 2015●Region-free● पिक्चर अभी बाक़ी है●Housefull●Balcony ₹12 · Stall ₹8● Smoking in the hall allowed●कृपया शांति बनाए रखें● Work from Mumbai●Est. 2015●Region-free● पिक्चर अभी बाक़ी है●Housefull●Balcony ₹12 · Stall ₹8● Smoking in the hall allowed●कृपया शांति बनाए रखें●

Liner notes

Films shaped me more than any classroom did. They gave me my taste, my sense of story, and most of what I believe in. So I keep my work the way I keep films: numbered, in order, each with its story on the back.

Work

№ 005 · 2024 – · Mumbai Strategy, GTM and growth consultant

Independent

Working directly with founders.

Since January 2024 I’ve worked directly with founders on what to build, what to say and where to say it. The work runs from positioning and go-to-market to performance marketing, community, and AI workflows that help small teams ship more.

Special features

Gaon Connection with Neelesh Misra: productisation, growth, and AI workflows to scale storytelling. A thought partner to NM.
ShopFootball: GTM, positioning and performance marketing.
Green Mentor: strategy and GTM for the academy business.
Kommune with Roshan Abbas: a community product, new revenue levers, and a storytelling chatbot now used in Roshan’s corporate workshops.

№ 004 · 2022 – 24 · Noida Marketing Lead

STAGE

The world’s first dialect streaming platform.

I led title and brand marketing for STAGE’s Haryanvi market. That meant building how a series or film gets launched, whatever its budget, and making sure marketing actually moved the P&L.

Special features

Wrote the title-marketing playbook for series and films across budgets.
Content-led growth: turned audience insight into briefs for the content team.
Worked with performance, data and product to tighten the marketing funnel.
Built and ran the reporting playbook for leadership.

№ 003 · 2021 – 22 · Mumbai Head of Digital Marketing

Audio-Technica

Japanese pro audio, marketed to India.

I ran digital marketing for Audio-Technica in India, across the whole funnel: acquisition, awareness, artists, channel partners and launches.

Special features

Strategy and media buying across Google Search, Display, YouTube, Meta, email and affiliates.
Artist campaigns with Salim Merchant, Raftaar, KK and Jonita Gandhi.
B2B marketing for distributors and vendor networks.
New product launches across retail and online, with PR agencies.

№ 002 · 2019 – 20 · New Delhi Marketing Manager

goStops

A chain of backpacker hostels. A marketing team of one.

I joined goStops as the only person in marketing and ran everything: acquisition, retention, the website, SEO, influencers, and campaigns on and off the ground. The work also gave the founders a clearer read on parts of the business.

Special features

Full-funnel campaigns across Facebook, Instagram, Google, TikTok, Twitter, LinkedIn, email, WhatsApp and SMS.
Led the move to a custom website and booking engine, and designed CRM capture points and automations.
SEO, paid, influencer, and on-ground campaigns across cities.

№ 001 · 2015 – 18 · Chandigarh Founder

Geekify

Straight out of college, a digital agency.

I started Geekify in Chandigarh right after college. I built a team of full-time staff and freelancers, and we ran performance marketing for hospitals, colleges and a political party.

Special features

Clients included Apollo Hospitals, Indian National Lok Dal, Gateway Group of Colleges and Vivekanand Education Group.
Consistently met or beat client performance targets.

№ 008 · 2026 – · Mumbai Curator

Veer Ras

Lines of courage, in Hindi, with subtitles.

A living collection of the Hindi lines I keep going back to, mostly from Ramdhari Singh Dinkar’s Rashmirathi, with Vajpayee, Bachchan, Dwivedi and Bismil alongside. Each one in Devanagari, with an English translation on hover.

Special features

Dinkar, Vajpayee, Harivansh Rai Bachchan, Sohanlal Dwivedi and Bismil Azimabadi.
Written as they were meant to be read, with subtitles for everyone else.

Read Veer Ras →

№ 007 · 2021 – 25 · Online Curator

The Film Inspired

A newsletter for people who love cinema.

For four years I curated The Film Inspired, a newsletter about cinema, the people who make it, and why it matters. It grew to 24,000 readers on taste alone.

Special features

Curation and writing, every issue.
Audience growth without paid acquisition.

№ 006 · 2020 · Online Volunteer, with Satyanshu Singh

COVID-19 Fundraise

Free film lectures. Pay what you can, to COVID relief.

During the first lockdown, filmmaker Satyanshu Singh ran free cinema lectures, and the only fee was a donation to COVID-19 relief. I handled marketing automation and the website.

Special features